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Our Managing Director

Introducing Ajinkya Firodia, current MD of Kinetic Engineering Ltd., and scion of the industrialist Firodia family from Pune, which has been one the front runners of the Indian Automobile Industry since the past 50 years.

He graduated magna cum laude from the prestigious IVY league Brown University, USA in 2001 with a double degree in engineering & economics and went on to as a financial analyst in M&A at the investment banking division of J P Morgan Chase.

On his return to India, he took charge of the sales, marketing, product development & service for Kinetic two wheelers spread across India.  His achievements included launching various scooters & motorcycles under international collaborations as well as revamping the Kinetic brand identity & dealership network.

He ultimately made his way to the top and is now leading this flagship company with efficiency, tenacity, zeal & enthusiasm while converting a two-wheeler manufacturing company into a leading auto-component manufacturer with a strong focus on transmission assemblies for global markets.  This major challenge included a revamp of culture, technology, business model, financial engineering, backward integration & turning around the operations for sustainable and long-term growth.


He is also an avid Superbike enthusiast, and started the country’s first multiband super bike retail venture which housed the world’s most exotic super bikes including MV Agusta, Norton, SWM, Mondial & Hyosung within the mother brand, Motoroyale.

Recently under his leadership, the Kinetic Group has ventured into several initiatives for electric vehicles & parts including controllers, motors, batteries, gearboxes, & axles with a straight look into the future.

Ajinkya has always supported entrepreneurship and been instrumental in starting various start-ups of his own, and expanding the product portfolios of existing companies for staying true to the DNA of innovation in the Kinetic Group.

These achievements have won him many accolades including 40 under 40 by economic times, Pune’s most powerful 2018 – 2019, Femina’s Men We Admire as well as Manufacturing Today’s Business Excellence award.

Achievements include:

  • Complete turnaround of Kinetic Engineering Limited operations to bring company from heavily incurring loss to profitability
  • Reduced in excess of 300 crores of KEL debt
  • Ensured prestigious customers and built a strong quality approach
  • Upgraded facilities
  • Delivered shareholder value by heavy focus on operations & costs


  • 40 under 40 by economic times
  • Pune’s most powerful 2018 – 2019 Business Leader Award