Engineering Growth: A Conversation with Vivek Pande

General Manager – Business Development

“I’ve seen Kinetic evolve and I’m still excited about what’s next.”

With over 30 years at Kinetic, his journey mirrors the company’s own evolution, from the iconic Kinetic DX era to today’s ambitious future. We sat down with him to talk about his journey, lessons, and what keeps him going.

Q. You’ve been with Kinetic for over three decades. How did your journey begin?
Vivek Pande:

I started my journey on the shop floor, working on the Kinetic DX line. Back then, I was closely involved in developing engine components like crankshafts and gears for Kinetic Honda. It was a hands-on experience, and it gave me a very strong foundation in manufacturing and engineering.

Q. What was the turning point in your career at Kinetic?

Vivek Pande:

The shift to the head office in 2002 was a defining moment. I moved into the auto component business just as it was taking shape. By 2003, we had started focusing on it more seriously, and I began working on RFQs, studying drawings, assessing feasibility, defining processes, and calculating costs. That phase really shaped my understanding of the business side of operations.

Q. Your role involves RFQs and costing, something many may not fully understand. Can you simplify what you do?

Vivek Pande:

In simple terms, when a customer shares a requirement, we evaluate whether we can manufacture it. We study the design, plan the process, calculate cycle times, factor in machine costs, and arrive at a price. Then comes negotiation, order finalization, development, and finally supply. It’s a long and detailed process, but very satisfying when everything comes together.

Q. You’ve worked with some major OEMs over the years. Which projects stand out?
Vivek Pande:

There have been many. Starting with Tata Motors was a big step for us. Later, working on components for the Tata Nano was a milestone. We also developed gearboxes for Force Motors and added clients like Ashok Leyland and Carraro. Expanding to global players like American Axle was another important phase.

Q. Your role today spans multiple functions. What does your current portfolio look like?

Vivek Pande:

Currently, I look after Business Development, Sales, Import-Export, and Machine Tool Procurement. From acquiring new customers to managing technical feasibility and procurement of machines, it’s a diverse role that keeps me engaged every day.

Q. You’ve seen both the highs and lows of the company. What kept you going during challenging times?

Vivek Pande:

Between 2005 and 2010, we faced a tough phase. But strong leadership and a collective effort helped us bounce back. What kept me going was belief, in the company, in the team, and in our ability to rebuild.

Q. What excites you about Kinetic today?

Vivek Pande:

The renewed energy and direction. With new initiatives and the push towards electric mobility, it feels like we are entering another important chapter. Recently, we’ve also contributed to developing chassis and body components for these new platforms, which is very exciting.

Q. What’s your vision for the future?

Vivek Pande:

We are continuously adding new customers and strengthening relationships with existing ones. Our goal is to reach a ₹500 crore turnover in the next 3-4 years. I truly believe we are on the right path to achieve that.

Q. After 30+ years, what does Kinetic mean to you?

Vivek Pande:

It’s more than just a workplace. I’ve grown with Kinetic, and in many ways, it has shaped who I am today. From the DX days to now, I’ve seen it all, and I’m proud to be part of this journey. From building engines on the shop floor to driving business growth at the highest level, his journey is a testament to dedication, resilience, and evolution. A true embodiment of the Kinetic spirit, always moving forward.