Menu

Arun Firodia Kinetic

Kinetic DX EV unveiled at launch event in Delhi

Kinetic DX EV: The Iconic Scooter Returns in an Electric Avatar

, , , , , , , , , , ,

A Legendary Comeback in Indian Mobility

Kinetic has made a powerful return to the Indian two-wheeler market with the launch of the all-new Kinetic DX EV. More than just a product launch, this marks the revival of a scooter that once redefined mobility in India and became a household name.

At the unveiling event, Kinetic’s Vice Chairman paid an emotional tribute to the company’s history and its founder, Padma Shri Dr. Arun Firodia, the visionary behind Kinetic’s innovation-first philosophy. Speaking with pride, he said:
“I haven’t inherited a VIP ticket through politics. I’ve inherited it through legacy.”

The Legacy of the Original Kinetic DX

Launched in the 1990s, the original Kinetic DX scooter became an instant hit. Known for its simplicity, practicality, and self-start feature, it stood apart in an era dominated by heavy, gear-operated scooters. For many Indians—especially women and first-time riders—the DX symbolized freedom, accessibility, and confidence.

Now, decades later, Kinetic is bringing that same spirit back with an all-electric avatar designed for the new generation of Indian riders.

Building the Future With Kinetic Watts & Volts

To bring the DX EV vision to life, Kinetic established Kinetic Watts & Volts (KWV) under the umbrella of Kinetic Engineering Limited. With over ₹150 crore already invested and ₹177 crore more committed, the company has built a fully integrated EV manufacturing ecosystem.

Unlike many EV startups, Kinetic produces 98% of the DX EV in-house—including the battery, motor, chassis, electronics, and software. This level of vertical integration is rare in the EV industry and gives Kinetic complete control over quality and reliability.

Designed in Italy, Built for India

The design of the Kinetic DX EV was reimagined in collaboration with renowned Italian designer Alessandro Tartarini in Dubai. While the scooter embraces futuristic design cues, it still retains nostalgic elements from the original DX:

  • The signature red start button

  • A sturdy metal body

  • The classic speedometer console

This blend of heritage and innovation ensures that the DX EV feels both familiar and fresh.

Advanced Manufacturing Strength

Kinetic’s commitment goes beyond design. With its state-of-the-art plant in Ahilya Nagar, robotic production lines, and proprietary in-house technology, the company has positioned itself as a serious long-term EV manufacturer.

Unlike new-age startups chasing valuation, Kinetic is relying on its 79 years of manufacturing expertise to create EVs that are world-class, made in India, and made for India.

As the Vice Chairman put it:
“Kinetic is not chasing hype. We’re here to deliver quality EVs that stand the test of time.”

The Road Ahead Is Electric

The launch of the Kinetic DX EV is more than just a nostalgic revival. It represents bold innovation, deep manufacturing strength, and a reminder that true legends never fade.

Kinetic is back. And this time, it’s electric.

Kinetic DX scooter – the legendary gearless two-wheeler that redefined mobility in India

KINETIC DX: THE TWO-WHEELER THAT CHANGED THE WAY INDIA MOVED

, , , , , , , ,

Ask anyone who grew up in the ’90s or early 2000s, and chances are they’ll remember the Kinetic DX. Not just as a scooter, but as a part of daily life. It was the two-wheeler that stood out on Indian streets—practical, reliable, and quietly revolutionary. Even today, decades later, people still discuss it. Why? Because the DX wasn’t just a mode of transport. It was a moment in time.

To understand its impact, you have to go back a few decades. In the 1970s and ’80s, India was changing fast. Cities were growing, people had big dreams, but mobility was stuck. Most scooters were heavy, gear-operated machines that required strength, patience, and, frankly, some luck to get going. Starting one was an effort. Riding one was even harder. For many people, especially women, it was simply not an option.

That’s when Kinetic came in and changed the game. Founded by Padma Shri Dr. Arun Firodia, the company dared to ask a simple but powerful question: Why can’t mobility be easy? Why should starting a scooter feel like a workout? And why shouldn’t everyone, not just men, be able to ride one?

From that belief came the Kinetic DX—a scooter that took away the complexity and gave India a smoother, simpler ride. No clutch. No gears. No exhausting kick-starts. Just press a button and go. It sounds normal now, but at the time, it was a small revolution.

The DX wasn’t flashy. It wasn’t trying to be futuristic. It was just smart. Self-start, automatic transmission, integrated indicators—things we now take for granted, but back then, they were game-changers. For the first time, students, teachers, housewives, small business owners—anyone and everyone—could ride on their terms. It gave people confidence. It gave them freedom.

This nostalgia is beautifully captured in our story honoring the legend of our iconic Kinetic DX.

The DX Proved Its Strength to the World

But the DX wasn’t just about everyday convenience. It also had a bit of a wild side. In one unforgettable campaign, Kinetic ran the DX non-stop for 1001 hours—yes, without switching off the engine once—while inviting the public to throw stones, scatter glass, and even puncture its tyres. The team kept changing the tyres while the engine kept running. It earned a Guinness World Record and made sure no one ever questioned the scooter’s durability again.

Then there was the Kinetic Football Tournament—a full match, played on scooters, broadcast across India, and even shown during the World Cup halftime. It was mad, it was brilliant, and it was pure Kinetic.

Still not convinced? The DX also made it to Khardung La, the highest motorable road in the world. It survived the thin air, snow, and dangerous terrain where even four-wheelers struggle. Then it crossed 4,500 km of the Sahara Desert. Blistering heat, sandstorms, impossible terrain—the DX handled it all without breaking a sweat. Another world record. Another story for the books.

Relive the adventure in Operation Sahara: When Kinetic Scooters Conquered the Desert.

More Than Just a Scooter—A Movement

But ask anyone who owned a DX, and they’ll tell you it’s not the records that made it special. It was what the scooter meant to them. It was their first ride to college, their first family vehicle, the first time a woman rode without waiting for someone else to drive her. It was pride, it was independence, it was progress.

In many ways, the Kinetic DX reflected the India it was born into: resilient, practical, and quietly ambitious. It didn’t shout for attention. It just showed up, worked hard, and changed lives. That’s what makes it a legend.

This cultural impact echoes Kinetic’s broader journey as the pioneer that put India on two wheels.

The Road Ahead

And as India today leads the world in two-wheeler mobility—with one in four scooters bought by a woman—it’s clear, the DX didn’t just move people. It moved a nation forward.

From the moment the first Kinetic scooter was delivered in cinema-style by Dilip Kumar in 1986 to today’s Watts & Volts EV factory, Kinetic has always blended heritage with innovation.

The same fearless vision now powers our future, as seen in our legacy recharged for the future with sustainable electric mobility.

Final Word

The Kinetic DX wasn’t just a scooter. It was a revolution on two wheels—one that gave India mobility, confidence, and freedom. And now, as Kinetic steps into the EV era, that same spirit continues to inspire.

The legend lives on. 

Launch of the Kinetic Merlin, a TV that doubles as a computer in India

Decades Ahead of the Curve: The Vision Behind Kinetic

, , , , , ,

A Legacy of Daring Ideas

Kinetic’s journey has always been defined by bold thinking and a visionary spirit. At the heart of this legacy is Padma Shri Dr. Arun Firodia, the pioneering force who built Kinetic on an innovation-first philosophy.

Long before smart televisions or personal computers entered Indian homes, Dr. Firodia developed the Merlin, a combined television and computer. It was decades ahead of its time, a true symbol of imagination unafraid to challenge norms.

👉 To explore more about our heritage, visit About Kinetic.

Early Innovations That Changed the Game

That same foresight gave rise to the Kinetic City Car. Envisioned as a compact, affordable family vehicle, it carried a target price of just ₹1 lakh, years before budget-friendly cars became mainstream in India.

But for Dr. Firodia, engineering was never just about machines. It was about democratising access and giving every Indian family the freedom to move and dream.

👉 Learn how we’ve carried this spirit forward in Honoring 40 Years of Kinetic DX.

Inventions Beyond Mobility

Dr. Firodia’s innovations went far beyond vehicles. His projects included:

  • A cooking robot, before smart kitchens were popular

  • An earthquake warning system that earned global acclaim

  • Digital nose and tongue machines capable of “smelling” and “tasting” for food safety and industrial automation

During the COVID-19 crisis, Kinetic once again rose to the challenge. Guided by his vision, the team created the UV Warrior—a UV-C disinfection device designed for the Indian Air Force. It was innovation delivered at speed during a national emergency.

A Pioneer in Clean Energy

Even before hydrogen became a global focus, Dr. Firodia steered Kinetic toward hydrogen-powered two-wheelers. This move showed the same foresight that continues to shape today’s clean-energy revolution.

👉 Explore how Kinetic is pushing sustainability at the Watts & Volts EV factory and Ahmednagar battery facility.

A Vision That Shapes the Future

All these bold initiatives point to a single truth: Dr. Arun Firodia has always dared to imagine the future—and then build it.

As Kinetic launches the DX EV, a new chapter in sustainable mobility, his vision remains the cornerstone of our journey. For him, the future is not a distant possibility. It is something to be shaped with purpose, courage, and care.

Kinetic’s legacy is not just about what has been built. It is about how fearlessly we’ve imagined what’s next—and how we continue to lead India into the future of mobility.